Our Ethos
Be safe, be healthy, and be happy...


Gary Alvarez, Inventor, Designer, Co-Founder, & CEO
OUR STORY
Gary Alvarez is a skilled and innovative designer/inventor with a passion for interior and architectural design.
To further his love for design, he attended the institution formerly known as The Art Institute of Boston, where his skills were challenged and sharpened. When he is not designing spaces or inventing things, he travels and reads, to keep up with current trends.
As a citizen of the world, the need to help others and bring joy and happiness to all has always been Gary’s fervent desire. The question he asked himself was, “What is the most efficient and consistent way to achieve this goal?”
The answer came on April 27, 2018, while Gary, an interior designer was working on a building project. There was dust and dirt everywhere. The toilet paper and the paper towel he used had to be sealed in a plastic bag. Each time he needed to use the toilet paper or the paper towel, he had to carefully take it out of the bag to protect it from the dust, dirt, and contamination, then carefully put it back.
Suddenly, something strange happened, someone touched him. Knowing that he was alone in the building, the touch startled him. He turned around to see who had touched him, but no one was there. This is when he realized that the spirit of the Most High/God/Yahweh, had touched him. In response to the touch, he said, “God I know that you are here, and you are the only one who can touch me like that. Anything you want me to do, I will do it.” Then a soft voice whispered to him and said, “The toilet paper and the paper towel that you are looking at, that, is my gift to you and to the world.”
Since that day, with the unwavering unconditional love, and steadfast support from his wife Marlene, Gary has dedicated all of his time to bringing the HYGIENICKA PODCASE toilet paper and paper towel holder into existence. The products are not only functional, modern, stylish, and luxurious, but they also have the ability to make a real difference in people’s lives.

The goal of the products is to keep people safe and keep the paper used in the most sensitive and intimate areas of one’s life free from contamination, bacteria, and germs. The HYGIENICKA PODCASE will facilitate living a more hygienic lifestyle and enhance life, one person, one home, and one community at a time. The products will surely bring joy and happiness to the world, fulfilling Gary’s desire.
OUR PHILOSOPHY
To keep people safe and impact lives, through innovative and hygienic designs that promote a hygienic lifestyle, wellness, and healthy living.
OUR PURPOSE
Promoting a hygienic lifestyle.
OUR MISSION
Create innovative, aesthetic, and hygienic designs for everyday use.
OUR VISION
To impact lives and spread joy, through the creation of innovative, aesthetic, and modern designs, that promote a hygienic lifestyle, wellness, and healthy living.
OUR COMMITMENT
Hygiene and healthy living are our favorite words!
Our ardent desire is to make the world a healthier and more hygienic place to live. From the innovative products we design, to the premium and eco-friendly materials we use, and our commitment to your wellness, informs who we are and what we are all about.
OUR COMMUNITY
HYGIENICKA is a brand that promotes a hygienic lifestyle, wellness, and healthy living. Our community is created and united by those who dare to make the world a healthier and more hygienic place to live.
One Person, One Home, and One Community at a time.

To meet this goal, 10% of all profits will be donated to impact hunger and homelessness.
We invite you to join the movement and become a member of the HYGIENICKA community!
#hygienickacommunity





